What data does SENTRUM access?
Transparency is core to how we operate. Here's exactly what SENTRUM reads from your Meta ad account.
Data we access
Campaign structure:
•Campaign names, objectives, and status
•Ad set names, targeting settings, and budgets
•Ad names, creative types, and formats
Performance metrics:
•Spend, impressions, reach, frequency
•Clicks, CTR, CPC
•Conversions, CPA, ROAS
•CPM, video views, VTR
•Custom conversions and standard events
Time-series data:
•Daily and hourly breakdowns
•Period-over-period comparisons
•Historical performance (up to 2 years)
Data we do NOT access
•❌ Personal user data or PII
•❌ Customer lists or custom audiences content
•❌ Payment or billing information from Meta
•❌ Page content, messages, or comments
•❌ Pixel data or website visitor information
•❌ Any data from non-connected accounts
How we use your data
Your ad performance data is used exclusively to:
1. Generate diagnostic reports and insights
2. Power AI-driven analysis and recommendations
3. Create period-over-period comparisons
4. Detect anomalies and surface optimization opportunities
We never sell, share, or use your data for any purpose beyond providing the SENTRUM service.
For our complete data practices, see our Privacy Policy.