HOW IT WORKSv2.4 · MAY 2026

From a connected ad account to your next move, in three steps.

Sentrum is a decision engine, not a dashboard. Connect your data, let us read the room, and get specific recommendations grounded in what your account actually did — not generic best-practice advice.

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THE FLOW

Three layers, each one earns its place.

01Read-only OAuth in under two minutes

Connect

One-click Meta Business Manager connection. No CSV exports, no manual joins, no setup calls. Sentrum syncs campaign, ad-set, and ad-level data on a continuous basis and backfills your history.

  • Meta Business Manager OAuth — never modifies your campaigns
  • AES-256-GCM encrypted token storage with PBKDF2 derivation
  • Automatic daily sync + hourly refresh on Pro and Agency tiers
  • Bring-your-own-account (BYOA) model — your data stays scoped to your workspace
Connect data details
META OAUTH
Sentrum
requests ads_read
Connected · syncing 14d backfill
02Real account structure, not a watered-down model

Manage

Sentrum mirrors your real account hierarchy: campaigns → ad sets → ads → creatives → placements → audiences. Add custom labels, tag campaigns by funnel stage, and configure breakdowns for the diagnostics that matter to you.

  • Full hierarchy preserved — every Meta entity is queryable
  • Custom labels and tags surface in every dashboard and report
  • Breakdowns: age, gender, placement, hour-of-day, ASC user_segment_key
  • Optimization log captures every budget, audience, and creative edit
Manage data details
ACCOUNT TREE
ASC — Spring Catalog
ad set · broad / 18-65
3 creatives · UGC + static
MANUAL — Retargeting
ad set · 30d engagers
03Four-pass AI engine: detect → diagnose → recommend → narrate

Analyze

The pipeline scans for anomalies, walks the seven-section diagnostic tree, generates recommendations tied to the diagnosed cause, then narrates the story in plain English. Every insight cites the data and shows you the so-what and the now-what.

  • Daily Pulse — one-screen morning brief with anomaly flags
  • Campaign Deep Dive — period-over-period diagnostics + optimization-log overlay
  • Ask AI — natural-language Q&A grounded in your historical baselines
  • Cadence Reports — weekly, biweekly, monthly, and campaign-wrap
Analyze data details
AI PIPELINE · 4 PASSES
01
DETECT
anomaly scan · 40+ signals
02
DIAGNOSE
cause-tree · drivers
03
RECOMMEND
actions per cause
04
NARRATE
plain-English story
READY?

Connect Meta. Diagnose on day one.

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