Not another dashboard. A decision engine for Meta Ads.
Sentrum detects what shifted, diagnoses why, and tells you the next move — the independent decision layer between your ad account and what you do next.
Not a reporting tool. A decision engine.
Every screen answers the same four questions: What changed, why, so what, now what. Plus the one thing Ads Manager and generic AI never give you: a learning record of your own account.
A daily automated sweep flags CPM, CTR, ROAS, frequency, and 40+ derived signals against your account’s own history. Catch creative fatigue and pacing drift before they cost you — not in next week’s review.
Sentrum walks the dependency tree across audience, creative, and bid signals. Causes ranked, evidence cited. Specific drivers, not "the algorithm is learning."
Every diagnosis ships with a recommended action tied to the diagnosed cause, plus the named driver behind it and a confidence score. Not generic advice. Not "test new creative."
Sentrum builds knowledge on your historical performance — what works, what doesn’t, what to repeat per account. Context that pasting CSVs into a generic LLM can’t replicate.
Every change tracked, reversible, optionally human-approved. No black box. Defensible. The log is the report.
Weekly, monthly, and campaign-wrap reports — auto-generated, email-delivered. Hours of spreadsheet labor compressed to inbox-ready decks.
Four steps from signal to shipped fix.
Catch shifts in the morning sweep — not next week’s review
A daily automated sweep across CPM, CTR, ROAS, frequency, and 40+ derived signals. No waiting for the weekly review.
- Per-campaign and per-ad-set baselines
- Statistical, not threshold-based
- Slack & email alerts you can actually act on
Four screens, every diagnostic the team runs.
One-screen morning brief — what moved, what to fix, what to scale
- Daily automated anomaly sweep on CPM, CTR, ROAS, frequency, and 40+ derived signals.
- Funnel balance scoring (TOF/MOF/BOF) with spend allocation per stage.
- Automatic "Needs Attention" and "Scaling Opportunity" flags with next steps.
- Rolling baselines per account so what counts as "abnormal" is your normal.
Tie every campaign change to its performance shift
- Optimization log overlay — every budget edit, audience tweak, and creative swap, mapped to the metrics that followed.
- AI connects creative changes to performance shifts — not just that CTR dropped, but which ad rotation caused it.
- Surfaces which optimizations actually moved the needle, and which didn't.
- Demographic breakdown with efficiency scoring by age and gender.
Reports your clients ask for, generated on schedule
- Weekly, biweekly, monthly, and campaign-wrap reports.
- Campaign metrics with PoP comparison + creative / demographics / placement analysis.
- Bulk AI insight generation across all active campaigns.
- Email delivery to your team or clients on your cadence.
Plain-English questions, grounded in your account history
- Natural language Q&A over your real performance data — not a pasted CSV.
- Sentrum references your historical baselines, patterns, and optimization log.
- Specific actionable recommendations — not boilerplate.
- Ask about any metric, time period, or comparison.
Seven capabilities. One connected core.
Connect Meta once — nothing changes without your approval. Every diagnosis, alert, and report runs off the same live account model. No exports, no spreadsheets, nothing to re-sync.
Meta’s AI optimizes for Meta. Sentrum optimizes for you.
- Paid by the auction — grades its own homework
- Generic optimization, no diagnostic depth
- Acts on your account silently — no audit trail
- Optimizes for Meta's objectives, not your margin
- Black-box — can't inspect or override logic
- Independent — paid by you, not by the auction
- Reads cause + effect, not just outcomes
- Every action logged, reversible, human-approvable
- Your own baselines and labeled proxies — no fabricated benchmarks
- Transparent — every diagnosis cites the data
Enterprise-grade diagnostics, indie pricing.
Plans from $29/mo. You see one real insight on your own account before your plan starts. 30-day guarantee. Cancel anytime.