Most tools report metrics. SENTRUM explains why. Real-time diagnostic flags, AI chat grounded in your account, period-over-period insights, and optimization tracking—all built for media buyers who need answers, not just numbers.
SENTRUM monitors 120+ signals across your account and surfaces issues the moment they appear—with severity levels, root cause context, and recommended next steps.
Ad Set "Retargeting — Lookalike 1%" CPA increased 47% vs. prior 7-day average
Root cause: Frequency hit 6.8x (audience saturation). Creative "Hero Video A" CTR dropped 32% over the same period.
Recommended: Refresh creatives and consider expanding audience size or excluding recent converters.
Campaign "Q1 Prospecting" CPM up 18% week-over-week across all ad sets
Likely auction competition increase. Your impression share dropped from 12.4% to 9.1% in the same audience segments.
Recommended: Review bid strategy. Consider shifting budget to lower-competition placements (Reels showing 23% lower CPM).
3 ads in "Summer Sale" campaign showing declining engagement over 14 days
CTR declined steadily: 2.1% → 1.8% → 1.4%. Frequency is still manageable (3.2x) but engagement is dropping faster than expected.
Recommended: Test new creative variations. These ads have been running for 21 days—consider A/B testing with refreshed copy or visuals.
120+ diagnostic signals monitored
Including CPM spikes, CPA drift, creative fatigue, budget pacing issues, audience saturation, placement inefficiency, frequency overexposure, conversion rate drops, ROAS degradation, and many more—all running continuously on your account.
Ask questions in plain English and get answers pulled directly from your account data. Not generic advice—actual analysis of your campaigns, your numbers, your situation.
Why did CPA jump this week on my retargeting campaigns?
Your retargeting CPA increased 28% ($18.40 → $23.50) this week. The primary driver is audience fatigue—frequency across retargeting ad sets hit 5.8x (vs. 3.2x last week). Creative "Carousel B" saw CTR drop from 2.4% to 1.6%. Secondary factor: CPM increased 12% likely due to increased Q1 auction competition in your targeting segments.
My client asked: "Are we spending enough on prospecting?" How should I respond?
Your prospecting campaigns are spending $4,200/week (38% of total budget) with a 2.1x ROAS. Compared to your retargeting (4.8x ROAS), this looks low—but prospecting is feeding the retargeting funnel. Your retargeting audience pool grew 15% last month thanks to prospecting. I'd recommend maintaining or slightly increasing prospecting spend while monitoring the retargeting pool size as the leading indicator.
Which placements are performing best for the Summer Sale campaign?
For "Summer Sale": Instagram Reels has the best CPA ($12.30) and highest CTR (3.1%). Facebook Feed is your highest volume placement but CPA is 40% higher ($17.20). Stories is underperforming at $22.10 CPA with declining engagement. Consider shifting 20-30% of Stories budget to Reels based on the last 14-day trend.
No SQL or technical knowledge required. Ask questions like you would to a senior media buyer.
AI remembers your conversation context and can answer follow-up questions without restating everything.
Every answer references your actual campaigns, metrics, and trends—not generic best practices from a blog post.
Forward a client email, paste a Slack question, or type a concern. SENTRUM drafts a data-backed response you can send.
Week vs. week. Month vs. month. SENTRUM doesn't just show you the numbers changed—it tells you what changed, why it changed, and what to do next.
Every key metric compared to the prior period with absolute and percentage change
Which campaigns, ad sets, or ads drove the change—ranked by impact
Was it a placement shift? Audience change? Creative performance? SENTRUM isolates it.
Not just "CPA went up"—specific guidance on what to investigate or adjust
SENTRUM knows that an Awareness campaign shouldn't be judged on CPA, and a Purchase campaign shouldn't be judged on CPM. Period comparisons adjust automatically based on campaign objective.
Awareness campaigns
Compared on reach efficiency, CPM trends, frequency management
Consideration campaigns
Compared on CTR, engagement quality, cost per result
Conversion campaigns
Compared on CPA, ROAS, conversion volume, funnel efficiency
Log what you changed in your Meta Ads account and SENTRUM automatically tracks the before-and-after impact. Finally, a record of what actually worked.
Refreshed creatives on "Q1 Prospecting" — replaced 3 static images with video ads
CTR improved 42% (1.4% → 2.0%), CPA dropped 18% ($24 → $19.70) over the following 7 days
Shifted 25% of "Brand Awareness" budget to "Retargeting — Website Visitors"
Retargeting ROAS improved from 3.8x to 4.5x. Overall account ROAS up 0.3x.
Expanded lookalike audience from 1% to 3% on "Prospecting — Lookalike"
Reach increased 2.4x but CPA increased 22%. Net effect: more volume at higher cost per acquisition.
Budget shifts, creative swaps, audience changes, bid strategy updates—log it all in one place.
SENTRUM compares performance before and after your change to measure the real impact.
Stop repeating the same experiments. See what actually moved the needle across your account history.
Auto-generated, presentation-ready campaign recaps. Stop spending hours building end-of-month reports—SENTRUM writes them from your actual performance data.
Generate client-ready wrap reports in minutes, not hours. The data is already analyzed—SENTRUM just structures it into a coherent narrative.
Share performance recaps with stakeholders who need the story, not the spreadsheet. Executive summaries that actually explain what happened and why.
Wrap reports adjust their focus based on campaign objective. Awareness campaigns highlight reach and frequency; Conversion campaigns highlight CPA and ROAS.
Connect your Meta Ads account and see what SENTRUM finds in your first session.