Attribution is a mess. Sentrum cuts through the noise with clear creative and audience breakdowns so you know where your growth is actually coming from.
Built for app and SaaS marketers who need clarity on what's driving real growth — not vanity installs.
These are the problems saas & apps teams face every week.
"Meta says 500 installs, my dashboard says 200."
Attribution discrepancies between Meta and your analytics make it nearly impossible to know what's actually working.
"We're spending $50K/mo on app installs but CAC keeps climbing."
Install volume looks healthy on the surface, but cost per trial and cost per activation tell a different story.
"We tested 30 creatives last month and have no idea which ones actually drove trials."
Creative testing at scale is meaningless without clear performance attribution. You're flying blind.
"Our audiences overlap so much I think we're bidding against ourselves."
Audience overlap inflates costs and muddies attribution. You need visibility into how your targeting interacts.
You don't need more data. You need a diagnosis.
Purpose-built diagnostics for the metrics that matter to you.
Sentrum reconciles Meta reporting with your actual install and trial data, giving you a clear picture of what's driving growth.
Automatic performance ranking of creatives by install cost, trial conversion, and efficiency — with fatigue signals built in.
See where your audiences overlap and how it affects costs. Stop bidding against yourself across ad sets.
Track customer acquisition cost over time with decomposition into its component drivers — CPM, CTR, install rate, and trial conversion.
Sentrum surfaces the KPIs you actually need — organized, contextualized, and ready to act on.
Cost per install with source attribution clarity
True trial acquisition cost beyond the install
Winner/loser ranking with fatigue and efficiency scores
Cross-ad-set overlap analysis with cost impact
OAuth connection. Read-only. No posting or changes.
Every campaign, ad set, and ad — updated automatically.
Dashboards, insights, and AI analysis built on your actual data.
Common questions about using Sentrum for saas & apps.
Sentrum analyzes Meta's reported install data alongside your conversion events to highlight discrepancies. While we use Meta's API data as the source of truth for ad performance, our diagnostics help you identify which campaigns and creatives show the largest gaps between Meta-reported and actual installs — so you can adjust budget allocation accordingly.
Yes. Sentrum tracks any conversion event you have set up in Meta — including trial starts, activations, and subscriptions. This means you can see true cost per trial and cost per activation, not just cost per install, giving you a much clearer picture of which campaigns drive real growth.
Sentrum monitors performance patterns across your ad sets that indicate overlap — such as correlated CPM increases, declining efficiency when multiple ad sets scale simultaneously, and delivery competition signals. When overlap is likely inflating your costs, Sentrum flags it with specific recommendations.
Absolutely. SaaS companies face unique challenges with Meta ads: long conversion cycles, attribution gaps, and the need to track metrics beyond installs (trials, activations, subscriptions). Sentrum's diagnostic approach decomposes CAC changes into their root causes — CPM shifts, CTR decline, install rate drops, and trial conversion changes — giving you clarity on where to optimize.
Built by a media buyer with 8 years managing Meta ads for Fortune 500 brands.
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