A media buyer using Supermetrics still has to stare at a Looker Studio dashboard and figure out why CPM spiked. Sentrum just tells you.
Supermetrics is a data plumbing tool — and a very good one. It connects 100+ data sources to your spreadsheets, BI tools, and data warehouses. It saves massive time on data extraction. But here's the fundamental gap: Supermetrics moves numbers from Point A to Point B. It provides zero analysis, zero intelligence, and zero recommendations. After Supermetrics does its job, you're still sitting in front of a Looker Studio dashboard at 7am trying to figure out why CPA jumped 30% — manually cross-referencing CPMs, CTRs, frequency, and placement data across spreadsheet tabs. Sentrum is the diagnostic dashboard for Meta buyers. Built by a media buyer with 8 years of experience, it's the intelligence layer that Supermetrics users have been building manually in spreadsheets for years. Instead of extracting data and staring at it, Sentrum tells you: 'CPM increased 23% because creative fatigue set in on your top 3 ads — here\'s what to refresh first.'
The industry-standard data extraction tool with 100+ connectors. Pulls marketing data from Meta, Google, and dozens more into Google Sheets, Looker Studio, Excel, BigQuery, and Snowflake. Trusted by 200,000+ companies. Starter at $37/mo (3 sources, weekly refreshes), Growth at $177/mo (6 sources), Enterprise custom.
Teams and agencies that need raw data in their own tools — Google Sheets, Looker Studio, BigQuery — and have the skills to build their own reporting layer
Supermetrics is a pipe. Sentrum is a brain. Supermetrics gets your Meta data into a spreadsheet — then leaves you alone to figure out what it means. Sentrum analyzes your Meta data and tells you why CPA changed, which levers moved, and what to do about it.
Supermetrics requires you to build everything — queries, dashboards, formulas, charts. Users report a steep learning curve for non-technical team members. Sentrum connects to Meta and immediately starts generating diagnostic insights. No formulas. No dashboard configuration. No Looker Studio skills required.
Supermetrics treats Facebook data the same as any other source — raw numbers in, raw numbers out. Sentrum understands Meta's specific dynamics: Advantage+ behavior, creative fatigue patterns, frequency × placement interactions, CPM auction pressure, CBO/ABO budget distribution.
Supermetrics Starter tier only refreshes weekly — far too slow for active media buyers making daily optimization decisions. Sentrum keeps your diagnostic insights current so you're acting on what's happening now, not last Tuesday.
Supermetrics charges per data source — connecting 10+ platforms gets expensive fast. Sentrum focuses on Meta depth rather than source breadth, so your cost doesn't balloon as your reporting needs grow.
You need raw data flexibility across many platforms. You want to build custom dashboards, run complex queries, or pipe data into your existing BI stack. You have the technical skills and time to build your own reporting layer. Your challenge is data extraction, not data interpretation.
You want answers, not spreadsheets. You're tired of manually cross-referencing CPMs, CTRs, and frequency data across Looker Studio tabs at 7am. You want diagnostic intelligence delivered — not raw data to analyze yourself. Your challenge is understanding WHY performance changed, not getting the data into a spreadsheet.