Attribution answers 'which channel?' Diagnosis answers 'why did it break?' — the question that actually saves your account.
Triple Whale is an attribution platform for eCommerce. It answers 'where did this conversion come from?' using its first-party pixel and post-purchase surveys. That's genuinely useful for channel allocation. But here's what Triple Whale doesn't answer: why your CPA doubled on Tuesday. Why your best campaign's CPM jumped from $28 to $45 over four months. Why your ROAS is sliding and nothing in your setup changed. Reddit is full of media buyers asking exactly these questions — and attribution tools can't help. Sentrum is the diagnostic dashboard for Meta buyers. Built by a media buyer with 8 years in the trenches, it tells you WHY performance changed and WHAT TO DO NEXT. Not which channel got credit for the sale — why the sales stopped coming in the first place.
First-party attribution and analytics platform for Shopify/DTC brands. Known for the Triple Pixel, Blended ROAS, P&L dashboards, and the "Moby" AI assistant. Recently restructured pricing across Starter (~$100/mo), Growth (~$300/mo), and Enterprise tiers.
DTC eCommerce brands on Shopify that need first-party attribution across Meta and Google — and want a unified P&L view
Triple Whale answers "did Meta drive this sale?" Sentrum answers "why did Meta CPA jump 40% this week — and what do I do about it?" Users consistently report Triple Whale's numbers don't match Meta, don't match GA, don't match Shopify. That's an attribution debate. Sentrum skips it entirely and diagnoses your account directly.
Buyers report spending weeks reconciling Triple Whale data against Meta and GA4 — and still not knowing which is right. Sentrum doesn't re-attribute your conversions. It diagnoses the performance Meta already reports. No conflicting numbers. No "which dashboard do I trust?" paralysis.
Every performance change gets broken down: Was it CPM pressure from audience saturation? CTR decline from creative fatigue? CVR shift from landing page issues? Budget reallocation across ad sets? Sentrum shows the causal chain — not just a P&L summary.
Triple Whale is built for Shopify eCommerce. If you run lead gen, app installs, or awareness campaigns, it's essentially useless. Sentrum works for every Meta objective — with KPIs that automatically adapt to your campaign goals.
Triple Whale shows what converted. Sentrum shows whether your last budget change, creative swap, or audience adjustment actually moved the needle — with optimization timelines overlaid on your KPI trends.
You're a Shopify DTC brand and attribution is your primary pain point. You don't trust platform-reported conversions and need a first-party pixel. You want a unified P&L across Meta, Google, and Shopify. Your question is 'where did the sale come from?'
Your CPA spiked and you don't know why. You trust Meta's numbers (or your client does) but can't explain performance swings. You run lead gen, app installs, or awareness — not just eComm. You're tired of staring at dashboards and want a tool that diagnoses problems and tells you what to fix. Your question is 'why did performance change and what do I do?'