1. Introduction

SENTRUM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Meta advertising analytics platform.

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

Email address
Name (optional)
Password (encrypted)
Workspace name and settings

2.2 Meta Advertising Data

When you connect your Meta account via OAuth, we read advertising data to power diagnostics, including:

Campaign, ad set, and ad performance metrics
Spend, impressions, clicks, and conversion data
Audience and placement breakdowns
Creative asset metadata (not the assets themselves)

When you approve a recommendation, we apply only the status change you approve (pause or resume) to campaigns, ad sets, or ads via the Meta Marketing API. We do not and cannot change budgets, bids, or bid caps, and we do not post content. Every change requires your explicit approval, is logged, and is reversible.

Meta Platform Data & Limited Use: SENTRUM's use and transfer of information received from the Meta Marketing API and other Meta APIs adheres to Meta's Platform Terms and Developer Policies, including the Limited Use requirements. We read this data solely to provide and improve SENTRUM's diagnostic, analytics, and reporting features for you, the account owner, and only write the status changes you explicitly approve (pause or resume), as described above. We do not sell Meta data, use it to power advertising, transfer it to data brokers, or use it for any purpose not described in this policy.

2.3 Usage Data

We automatically collect certain information when you use SENTRUM, including browser type, device information, pages visited, and feature usage patterns.

3. How We Use Your Information

We use collected information to:

Provide, maintain, and improve SENTRUM's analytics features
Generate performance insights, diagnostics, and reports
Power AI-driven analysis and recommendations
Process payments and manage subscriptions
Send service-related communications
Detect and prevent fraud or abuse

4. Data Storage and Security

Your advertising data is stored securely in Google BigQuery with the following protections:

Data is isolated by workspace — you cannot access another user's data
All data is encrypted at rest and in transit
OAuth tokens are encrypted and stored securely
We use industry-standard security practices

5. Data Sharing

We do not sell your personal information or advertising data. We may share data with:

Service providers: Cloud hosting (Google Cloud), payment processing (Stripe), authentication (Clerk)
AI providers: OpenAI or Anthropic for generating insights (data is not used to train models)
Legal requirements: When required by law or to protect our rights

6. Data Retention

We retain your advertising data for as long as your account is active. Historical data is kept to enable period-over-period analysis. When you delete your account or request data deletion, we remove your data within 30 days.

7. Your Rights

You have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Disconnect your Meta account at any time
Export your data

To exercise these rights, visit our Data Deletion page or contact us at privacy@sentrum.app.

8. Cookies

We use essential cookies for authentication and session management. We may use analytics cookies to understand how users interact with SENTRUM. You can control cookie preferences in your browser settings.

9. Children's Privacy

SENTRUM is not intended for users under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the SENTRUM platform.

11. Contact Us

If you have questions about this Privacy Policy, please contact us at:

privacy@sentrum.app