Pre-launch research vs. post-launch diagnostics. Completely different stages of the workflow.
Creative Intelligence & Ad Research
AI-powered creative intelligence platform with a 25M+ ad library, AI-generated scripts and copy, competitor ad tracking, and creative analytics. Chrome extension for saving ads, Canva templates, and a "Radar" AI strategist for surface-level analytics. Free tier available, paid plans from ~$49–99/mo.
Diagnostic dashboard for Meta + TikTok
Root cause diagnosis for Meta campaigns. Tells you why performance changed and what to do next.
Atria and Sentrum operate at different stages of the advertising workflow. Atria is a creative research and generation tool: browse competitor ads, find inspiration, generate scripts and copy with AI, and organize your creative assets. It's excellent at the pre-launch phase — figuring out what ads to make. But Atria has no connection to your ad account performance data. It can't tell you why YOUR ads are underperforming. It can't diagnose why CPA spiked, whether it's creative fatigue or audience saturation, or what you should change today. Sentrum is the diagnostic dashboard for Meta buyers. Built by a media buyer with 8 years of experience, it connects to your Meta account and diagnoses what's actually happening with your live campaigns — why performance changed, which levers moved, and what to do next. Atria helps before you launch. Sentrum helps after.
If diagnosis and action are your priority, here's where Sentrum delivers:
Atria has no connection to your ad account. It can't see your CPMs, your CTR trends, your frequency patterns, or your conversion data. Sentrum connects directly to your Meta account and diagnoses your live campaign performance — not hypothetical benchmarks or competitor examples.
Atria can show you what competitors are running. It can't tell you why your winning ad from last month is now burning budget. Sentrum detects creative fatigue signals, frequency thresholds, CTR decay patterns, and tells you exactly which ads need attention and why.
Atria's "Radar" AI strategist provides surface-level analytics. Sentrum performs root cause decomposition: Was the CPA increase driven by CPM pressure? CTR decline? CVR shift? Budget reallocation? Every diagnostic comes with evidence and specific actions.
Atria overlaps heavily with the free Meta Ad Library and tools like Foreplay for research. Sentrum occupies a space nothing else fills: diagnosing live campaign performance and telling you what to change. Research is step one. Diagnosis is every day after.
Atria might inspire your next ad. Sentrum tells you "pause this ad because frequency hit 3.5 and CTR has dropped 40% in 7 days — reallocate budget to these 2 ad sets that still have headroom." Specific. Evidence-based. Actionable.
| Feature | Sentrum | Atria |
|---|---|---|
| Root cause diagnosis | ||
| Connected to your ad account | ||
| Optimization timeline tracking | ||
| Mix shift detection | ||
| Driver breakdown (CPM/CTR/CVR) | ||
| Objective-aware KPIs | ||
| Creative fatigue detection | ||
| Ad library (25M+ ads) | ||
| AI creative generation | ||
| Chrome extension | ||
| Competitor ad tracking | ||
| Asset management | ||
| AI recommendations | Cause-based | Inspiration-based |
Your biggest challenge is creative ideation. You need a massive ad library for inspiration, AI tools to generate scripts and copy, and a way to organize your creative assets. You're in the pre-launch research phase and need to figure out what ads to make next.
Your ads are live and performance changed — you need to know why. You want root cause diagnosis showing whether it's CPM pressure, creative fatigue, audience saturation, or budget pacing. You need specific, evidence-based recommendations tied to diagnosed problems. You're in the post-launch optimization phase and need to make decisions today.
They're natural complements. Sentrum diagnoses the problem ("CTR declining due to creative fatigue in ad sets X, Y, Z — these 3 ads need refresh"). Atria helps solve it ("here's creative inspiration and AI-generated concepts for your next batch"). Research → Launch → Diagnose → Research again. Atria and Sentrum handle different steps in that loop.
No. We focus entirely on diagnosing your live campaign performance. For ad research and inspiration, tools like Atria and Foreplay are purpose-built and excellent. We'd rather integrate with them than build a worse version of what they already do well.
Radar provides surface-level analytics and general recommendations. Sentrum performs root cause decomposition — breaking down every performance change into specific drivers (CPM, CTR, CVR, frequency, mix shifts) with evidence and targeted actions. Different depth entirely.
They solve different problems. Atria gives you ad inspiration — which the free Meta Ad Library also does. Sentrum gives you diagnostic intelligence on your live campaigns — which nothing else does. The question isn't Atria vs. Sentrum; it's whether you need post-launch diagnosis in addition to pre-launch research.
Connect your account and see why your campaigns are performing the way they are.
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