FOR LEAD GENERATION

Stop paying more for worse leads

CPL tells you half the story. Sentrum connects your ad performance to what actually matters — lead quality trends, cost efficiency by audience, and where your funnel leaks.

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7-DAY TRIAL · 2-MIN SETUP
THE PROBLEMS WE HEAR

You've felt these before. Sentrum exists because of them.

"CPL looks fine but sales says the leads are garbage."

A low CPL means nothing if conversions don't turn into qualified leads. You need to see what's happening after the click.

"CPL went from $12 to $22 in three weeks and nobody noticed."

Gradual CPL inflation is the silent killer. By the time it shows up in a monthly report, you've wasted thousands.

"We're getting leads, but the funnel is leaking somewhere."

CTR is fine. CPL is fine. But conversion rate from lead to qualified is tanking — and you can't see where.

"Same audiences for 6 months. I think they're exhausted but I can't prove it."

Audience fatigue in lead gen looks different than e-commerce. Efficiency erodes slowly, then falls off a cliff.

WHAT YOU GET

Built for the way lead generation actually work.

CPL trend analysis

Track cost per lead over time with automatic anomaly detection. Know when costs are creeping up before they spike.

Lead quality scoring correlation

Connect ad performance to downstream lead quality. See which campaigns generate volume vs which generate value.

Audience efficiency breakdown

See how each audience segment performs on cost, volume, and efficiency — with clear signals for when to expand or retire.

Funnel diagnostics

Sentrum traces performance from impression to qualified lead, flagging where the funnel leaks and what changed.

CPL
Cost per lead with trend analysis and anomaly flags
CTR-to-Conversion
Click-through to conversion ratio by campaign and audience
Cost per Qualified Lead
True cost of quality leads, not just form fills
Audience Efficiency
Performance scoring across audience segments over time
FREQUENTLY ASKED

Questions lead generation ask before they sign up.

How does Sentrum help reduce cost per lead?
Sentrum monitors your CPL trends daily and automatically detects when costs start creeping up — often days before it becomes obvious in your reporting. By decomposing CPL changes into CPM shifts, CTR decline, and conversion rate drops, Sentrum identifies the specific root cause so you can take targeted action instead of guessing.
Can Sentrum connect ad performance to lead quality?
Sentrum analyzes which campaigns, audiences, and creatives correlate with your conversion events. While lead quality scoring depends on your CRM data, Sentrum shows you which ad sets are driving volume vs which are driving downstream conversions — helping you allocate budget toward the sources that produce real pipeline, not just form fills.
How does Sentrum detect audience exhaustion in lead gen campaigns?
Sentrum tracks frequency, reach growth curves, and efficiency trends for every audience. When an audience's efficiency starts declining — CPL rising while volume plateaus — Sentrum flags it as a saturation signal. This is especially critical in lead gen where audience fatigue manifests as gradual CPL inflation rather than sudden drops.
What's the difference between Sentrum and a standard reporting tool for lead gen?
Standard reporting tools show you numbers: CPL was $15 last week, $18 this week. Sentrum tells you why: "CPL increased 20% because CTR dropped on your core lookalike audience, likely due to frequency hitting 3.2x." It's the difference between knowing what happened and understanding what to do about it.
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7-DAY TRIAL · 2-MIN SETUP · READ-ONLY OAUTH