CPL tells you half the story. Sentrum connects your ad performance to what actually matters — lead quality trends, cost efficiency by audience, and where your funnel leaks.
Built for lead gen teams who need to know what's working beyond the form submit.
These are the problems lead generation teams face every week.
"CPL looks fine but sales says the leads are garbage."
A low CPL means nothing if conversions don't turn into qualified leads. You need to see what's happening after the click.
"CPL went from $12 to $22 in three weeks and nobody noticed."
Gradual CPL inflation is the silent killer. By the time it shows up in a monthly report, you've wasted thousands.
"We're getting leads, but the funnel is leaking somewhere."
CTR is fine. CPL is fine. But conversion rate from lead to qualified is tanking — and you can't see where.
"Same audiences for 6 months. I think they're exhausted but I can't prove it."
Audience fatigue in lead gen looks different than e-commerce. Efficiency erodes slowly, then falls off a cliff.
You don't need more data. You need a diagnosis.
Purpose-built diagnostics for the metrics that matter to you.
Track cost per lead over time with automatic anomaly detection. Know when costs are creeping up before they spike.
Connect ad performance to downstream lead quality. See which campaigns generate volume vs which generate value.
See how each audience segment performs on cost, volume, and efficiency — with clear signals for when to expand or retire.
Sentrum traces performance from impression to qualified lead, flagging where the funnel leaks and what changed.
Sentrum surfaces the KPIs you actually need — organized, contextualized, and ready to act on.
Cost per lead with trend analysis and anomaly flags
Click-through to conversion ratio by campaign and audience
True cost of quality leads, not just form fills
Performance scoring across audience segments over time
OAuth connection. Read-only. No posting or changes.
Every campaign, ad set, and ad — updated automatically.
Dashboards, insights, and AI analysis built on your actual data.
Common questions about using Sentrum for lead generation.
Sentrum monitors your CPL trends daily and automatically detects when costs start creeping up — often days before it becomes obvious in your reporting. By decomposing CPL changes into CPM shifts, CTR decline, and conversion rate drops, Sentrum identifies the specific root cause so you can take targeted action instead of guessing.
Sentrum analyzes which campaigns, audiences, and creatives correlate with your conversion events. While lead quality scoring depends on your CRM data, Sentrum shows you which ad sets are driving volume vs which are driving downstream conversions — helping you allocate budget toward the sources that produce real pipeline, not just form fills.
Sentrum tracks frequency, reach growth curves, and efficiency trends for every audience. When an audience's efficiency starts declining — CPL rising while volume plateaus — Sentrum flags it as a saturation signal. This is especially critical in lead gen where audience fatigue manifests as gradual CPL inflation rather than sudden drops.
Standard reporting tools show you numbers: CPL was $15 last week, $18 this week. Sentrum tells you why: "CPL increased 20% because CTR dropped on your core lookalike audience, likely due to frequency hitting 3.2x." It's the difference between knowing what happened and understanding what to do about it.
Built by a media buyer with 8 years managing Meta ads for Fortune 500 brands.
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