The latest features, improvements, and updates shipped to SENTRUM.
Completely rebuilt creative analysis with AI-powered hook rate scoring, hold rate tracking, fatigue detection curves, and concept clustering. Understand which creative elements actually drive performance.
Go beyond ROAS with true profit visibility. Set product margins, configure attribution models, and split metrics between new vs. returning customers. See real profit per campaign, not just revenue.
A unified, real-time feed of AI-detected insights, anomalies, and recommendations across your entire account. No more digging through tabs — the most important signals surface automatically.
Invite team members with granular role-based permissions. Admins, editors, and viewers — control who can see data, modify settings, and manage integrations across your workspace.
Push alerts and anomaly notifications to Slack channels or custom webhook endpoints. Configure per-alert routing, severity thresholds, and notification schedules.
Press ⌘K to instantly search campaigns, navigate pages, trigger exports, or run actions. Power-user navigation for the keyboard-first workflow.
Statistical anomaly detection across all key metrics — CPM spikes, CPA drift, CTR drops, and spend anomalies. Get alerted before small issues become expensive problems.
AI-powered budget optimization recommendations with real-time pacing tracking. See which campaigns are overspending or underspending, with suggested reallocations.
Export any data table — campaigns, ad sets, ads, or creatives — as a CSV file with all metrics properly formatted. Available via the UI and a new API endpoint for automation.
Generate presentation-ready post-campaign recaps with one click. Includes top-line performance vs benchmarks, audience learnings, creative deep dives, and actionable next steps. Available at the campaign, ad set, and ad level.
SENTRUM's AI Chat now explains the "why" behind every performance shift — grounded in your actual account data. Ask questions like "why did CPA spike last week?" and get answers referencing auction dynamics, creative fatigue, placement mix shifts, and learning phase effects.
The core of SENTRUM is live. Real-time flags surface CPM spikes, CPA drift, CTR drops, creative fatigue signals, and budget inefficiencies as they happen — not after you manually dig through Ads Manager. Flags include severity levels, root cause context, and recommended actions.
Connect your Meta account and get diagnostic insights in under 5 minutes.
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