CHANGELOG · 2026

What we shipped lately.

The latest features, improvements, and fixes shipped to Sentrum.

May 15, 2026New

7-day free trial

Start any plan with a 7-day free trial. Connect Meta, run your first diagnostics, and explore the full dashboard before your first bill.

May 15, 2026New

Connect to AI

Use Sentrum directly inside Claude, Cursor, ChatGPT, and other AI assistants. Ask your ad account questions and get diagnoses without leaving the tools you already work in.

May 15, 2026New

Hourly data refresh on Pro and up

Pro, Developer, and Agency workspaces now refresh their Meta data every hour, so the accounts you care about most stay current without manual syncing. Starter refreshes daily.

May 15, 2026New

New vs. returning customer splits

For Advantage+ Shopping campaigns, Sentrum now breaks out new vs. returning customers — share, cost per acquisition, and ROAS for each — so you can see where real growth is coming from.

May 15, 2026New

Developer plan

A plan for media buyers who run their workflow inside an AI agent — high-volume AI usage, custom tooling, webhook notifications, and priority support, on top of everything in Pro.

May 15, 2026Improved

Faster first sync

Connecting a new account is dramatically faster — your first diagnosis is ready in about a minute and a half instead of several minutes.

May 15, 2026New

Client-ready Excel exports

Export polished .xlsx reports from Campaign Deep Dive and the dashboard — a branded cover sheet, KPI tiles with period-over-period change, daily trends, and color-coded breakdowns. Ready to hand to a client.

May 15, 2026New

A diagnosis waiting on day one

New accounts now land in the dashboard with an AI diagnosis already generated for your highest-spend campaign — so you see Sentrum working before you click anything.

May 15, 2026New

Blueprint — decode your account, layer by layer

A guided walkthrough that takes your account apart in order: spend health, results, efficiency, supporting metrics, mix shifts, recent changes, and recommended actions — a complete read in seconds.

May 15, 2026New

Attribution, diagnosed

The Attribution view now opens with a plain-English diagnosis — over-credit risk, retargeting inflation, and diminishing-returns campaigns — instead of just charts you have to interpret yourself.

May 14, 2026Improved

2026 Meta terminology in every insight

Diagnoses now speak the current Meta language — Andromeda, Advantage+ Shopping, ODAX objectives, CAPI and event quality — and account for how Advantage+ campaigns behave differently from manual ones.

May 14, 2026Improved

Sharper AI

Upgraded the AI behind diagnoses and creative analysis for deeper, more reliable answers.

May 14, 2026Improved

More accurate reach

Reach and frequency now reflect true unique reach per campaign, so the unique-user numbers mean exactly what they say.

May 14, 2026Improved

Real-time usage in Settings

Your Settings page now shows your AI usage in real time.

May 9, 2026Improved

Refreshed look across the site

A complete visual refresh of the marketing site and key pages — cleaner typography, a dark-first palette, and sharper presentation. Same product, better first impression.

April 8, 2026Improved

Deeper AI diagnoses

Our diagnostic engine now reasons in stages — detect what changed, find the root cause, recommend the fix, and explain it — producing materially deeper analysis across Daily Pulse, Campaign Deep Dive, Blueprint, and Attribution.

March 4, 2026Improved

Creative Intelligence overhaul

Rebuilt creative analysis with hook-rate scoring, hold-rate tracking, fatigue curves, and concept clustering — so you can see which creative elements actually drive performance.

March 4, 2026New

Margin & profitability settings

Set product margins so Sentrum can frame performance against profit, not just revenue.

March 4, 2026New

Intelligence Feed

A unified, real-time feed of AI-detected insights, anomalies, and recommendations across your whole account — the most important signals surface automatically, no digging through tabs.

March 4, 2026New

Team & workspace roles

Invite teammates with role-based permissions — admins, editors, and viewers — to control who can see data, change settings, and manage integrations.

March 4, 2026New

Slack & webhook alerts

Send anomaly and performance alerts to Slack or your own endpoints, with per-alert routing, severity thresholds, and schedules.

March 4, 2026Improved

Command palette

Press ⌘K to instantly search campaigns, jump between pages, or trigger exports — built for a keyboard-first workflow.

March 4, 2026New

Anomaly detection

Automatic detection of CPM spikes, CPA drift, CTR drops, and spend anomalies — so small issues get flagged before they get expensive.

March 4, 2026New

Budget optimizer & pacing alerts

See which campaigns are over- or under-spending, with AI-suggested reallocations and real-time pacing tracking.

March 4, 2026Improved

CSV export

Export any table — campaigns, ad sets, ads, or creatives — as a clean, properly formatted CSV.

February 3, 2026New

Campaign wrap reports

Generate a presentation-ready post-campaign recap in one click — top-line performance vs. benchmarks, audience learnings, creative deep dives, and next steps, at the campaign, ad set, or ad level.

January 25, 2026New

Ask Soren

Ask plain-English questions about your account — "why did CPA spike last week?" — and get answers grounded in your real data, referencing auction dynamics, creative fatigue, placement shifts, and learning-phase effects.

January 15, 2026New

Real-time diagnostic flags

The core of Sentrum: real-time flags for CPM spikes, CPA drift, CTR drops, creative fatigue, and budget inefficiencies — surfaced as they happen, with severity, root-cause context, and recommended actions, so you catch them before they cost you.

Stay in the loop

Get notified when we ship new features and updates.

SEE IT IN ACTION

Connect Meta in 2 min. Diagnose on day one.

Start free trialSee pricing
What's New | Sentrum Changelog | Sentrum