SENTRUM exists because we lived the problem every single day — and couldn't find a tool that actually solved it.
For 8+ years, the founder managed Meta ad accounts for Fortune 500 brands at agencies. Millions in monthly spend, dozens of campaigns, and one constant: something was always shifting.
Every morning was the same. A Slack message from the client: "CPA is up 20% — what happened?" Then the scramble. Open Ads Manager. Pull breakdowns. Cross-reference placements, audiences, creative. Build a narrative from five tabs and a spreadsheet. Repeat for every account, every week.
The dashboards we had showed us what changed. None of them could tell us why. Was it creative fatigue? Audience saturation? A CPM spike driven by auction competition? A learning phase reset from yesterday's budget change?
"I realized I was spending more time diagnosing performance than actually optimizing it. The diagnostic process itself was the bottleneck — and nobody was building a tool for it."
So we built SENTRUM — a diagnostic layer that sits on top of your Meta data and does the analysis a senior media buyer would do, automatically. Not just flagging metrics, but explaining the why behind changes using auction dynamics, delivery signals, placement mix, and creative performance.
SENTRUM isn't a generic analytics tool that happens to connect to Meta. It's built by people who've run the campaigns, fielded the client calls, and know what a media buyer actually needs to diagnose.
We don't just show you a metric changed. We explain why it changed — creative fatigue, audience saturation, placement shifts, learning phase effects — with specific next steps.
An Awareness campaign and a Purchase campaign have entirely different success criteria. SENTRUM knows the difference and adjusts its analysis accordingly.
From real-time flags to weekly insights to campaign wrap reports, SENTRUM maps to how media buyers actually work — not how engineers think they should.
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