FOR E-COMMERCE & D2C

Know exactly which ads are driving revenue

Stop guessing why ROAS dropped. Sentrum surfaces what changed — creative fatigue, audience saturation, CPM spikes — before your numbers crater.

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7-DAY TRIAL · 2-MIN SETUP
THE PROBLEMS WE HEAR

You've felt these before. Sentrum exists because of them.

"I woke up and ROAS tanked and I have no idea why."

Spending $150K/mo. ROAS went from 4.2x to 2.1x overnight. Ads Manager shows nothing obvious.

"Our best creative just stopped working after two weeks."

Creative fatigue is invisible until it's too late. By the time CPMs spike, your winning ads are already dead.

"We scaled spend 30% and efficiency fell off a cliff."

Audience saturation hits different at scale. You need to know when you're hitting a ceiling, not after you've crashed through it.

"Meta says 200 purchases, Shopify says 140. Who's right?"

Attribution discrepancies make it impossible to know which campaigns are actually driving revenue.

WHAT YOU GET

Built for the way e-commerce & d2c actually work.

ROAS tracking with root cause analysis

When ROAS drops, Sentrum decomposes the change into CPM, CTR, CVR, and AOV shifts — so you know exactly what broke and where to fix it.

Creative fatigue detection

Automatic alerts when creative performance starts degrading. Know which ads to refresh before they drag down your account.

Spend vs revenue analysis

See how every dollar of spend translates to revenue across campaigns, audiences, and creatives — with clear trend lines.

Audience saturation alerts

Sentrum monitors frequency, reach growth, and efficiency curves to flag when audiences are tapped out.

ROAS
Return on ad spend with trend analysis and decomposition
AOV
Average order value shifts tied to campaign changes
CPM Trends
Cost per thousand impressions with fatigue signals
Creative Performance
Winner/loser breakdown with fatigue scoring
FREQUENTLY ASKED

Questions e-commerce & d2c ask before they sign up.

How does Sentrum track ROAS for e-commerce brands?
Sentrum pulls revenue and spend data from your Meta ad account daily and calculates ROAS at every level — account, campaign, ad set, and ad. When ROAS changes, Sentrum automatically decomposes the shift into its root causes: CPM changes, CTR shifts, conversion rate movement, and average order value changes. You see exactly which lever moved and why.
Can Sentrum detect creative fatigue before it affects my ROAS?
Yes. Sentrum monitors CTR trends, frequency, and efficiency curves for every active ad. When an ad's click-through rate begins declining — typically 3–5 days before it shows up as a CPM spike or ROAS drop — Sentrum flags it. This gives you time to prepare new creative before performance craters.
Does Sentrum integrate with Shopify or other e-commerce platforms?
Sentrum currently pulls data directly from Meta's API. While we don't have a native Shopify integration yet, our diagnostics use Meta's conversion data to analyze ROAS, purchase volume, and cost per acquisition. A Shopify integration for reconciling attribution discrepancies is on our roadmap.
How is Sentrum different from Meta Ads Manager for D2C brands?
Ads Manager shows you what happened — Sentrum tells you why. When your CPA doubles overnight, Ads Manager shows the number. Sentrum decomposes that change into CPM shifts, CTR decline, conversion rate drops, and mix effects (like budget shifting toward less efficient campaigns). It's the diagnostic layer that Ads Manager is missing.
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See what Sentrum looks like on your account.

Connect Meta in 2 minutes. Sentrum starts diagnosing on day one. 7-day trial, no setup fees.

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7-DAY TRIAL · 2-MIN SETUP · READ-ONLY OAUTH