SENTRUM pulls your complete Meta Ads account structure—every campaign, ad set, ad, and performance metric—then monitors it all for anomalies. Here's exactly what powers the diagnostics.
SENTRUM pulls every structural dimension from your Meta Ads account. This is how diagnostics can pinpoint whether an issue lives at the campaign, ad set, or individual ad level.
Why this matters: When SENTRUM flags a CPA spike, it doesn't just say “CPA went up.” It tells you which campaign, which ad set, which placement, and which audience segment is driving the change.
SENTRUM doesn't just store these numbers—it watches them. 120+ diagnostic signals run continuously across every metric to catch issues before they compound.
Flags: CPM spikes, delivery pacing issues, frequency overexposure
Flags: CTR decline, creative fatigue signals, engagement drop-offs
Flags: CPA drift, ROAS degradation, conversion rate anomalies
Not all campaigns are measured the same way. SENTRUM knows the difference—and adjusts its diagnostics accordingly.
Evaluated on reach efficiency, CPM trends, and frequency management. SENTRUM won't flag low conversions on a campaign designed for reach.
Monitored for engagement quality, CTR trends, and cost efficiency. Flags creative fatigue before it impacts downstream conversions.
Focused on CPA, ROAS, and conversion volume. Detects funnel drop-offs, audience saturation, and diminishing returns.
Your Meta Ads data is stored in an isolated BigQuery backend—encrypted, access-controlled, and separated by workspace. You interact with insights, not raw databases.
Diagnostics are only as good as the data behind them. SENTRUM keeps everything current.
Your Meta Ads data is pulled automatically every day—no manual triggers or scheduled exports needed.
When you connect, SENTRUM backfills up to 2 years of historical data so period-over-period comparisons work from day one.
Only new and changed data is synced each day. Efficient, fast, and never duplicated.
Connect your Meta Ads account and let diagnostics do the work.