Open any campaign mid-flight and Sentrum walks the layers the way a senior buyer does — ad sets, creatives, demographics, placements, the optimization log — answering the same three questions at each one. Built on your campaign’s actual conversion goal, whether that’s purchases, leads, installs, or ThruPlays, with every claim gated on statistical significance.
One read-only connection keeps every campaign synced. When a number looks off — or a client asks — you open the Deep Dive mid-flight, not after the damage report.
Each layer answers the same three questions: what happened, quantified against the prior period; why, with the driver named; what’s next, tied to that cause. The diagnostic order a senior buyer runs — spend, results, efficiency, supporting metrics, mix shifts, edits.
Every recommendation traces to a diagnosed cause and names the Ads Manager lever to pull — scale this ad set, rotate that concept, revisit Tuesday’s budget edit. If the data is too thin to call, the Deep Dive says that instead.
Each answer follows the same contract: what changed, quantified; why, with the driver named; what it’s worth; and the move tied to the diagnosed cause. If the sample is too thin to call, it says so.
When CPC and CTR hold while revenue drops, the answer lives in the funnel, not the ad metrics. The Deep Dive walks every stage of your campaign’s real conversion path and points at the one that moved.
Winner and loser get called only past significance gates — real spend share, real volume. Thin samples are labeled for what they are, so you never scale a fluke or kill a prospect.
The optimization log lines every edit up against the KPI line — budget changes, new creatives, pauses — so credit lands on the change that earned it, and the next edit is informed, not superstitious.
The funnel is built dynamically from your campaign’s own optimization event. Sales, leads, installs, ThruPlays — Results always mean what the objective optimizes for, and the verdict metric matches.
Your stack can already sort campaigns by ROAS. The questions that decide the next dollar — which layer moved, why, and what now — need the campaign opened, not summarized.
The market has learned to smell AI-wrapper diagnostics: buyers describe tools that invent benchmarks with no source, treat 30 clicks like a verdict, and apply ROAS to lead-gen objectives. The Deep Dive is gated the other way — significance thresholds before any claim, the KPI your objective actually optimizes, and the evidence shown under every finding.
Spend-tiered pricing is the category norm: caps at $500K–$1M managed, surcharges per extra $100K of spend, and credit meters on analysis — every deep question costs extra. Sentrum is flat — $19/$39/$79 — open every campaign, every layer, every day.
Several AI ads tools now request write access at connect, and some change budgets and bids autonomously. Sentrum is read-only by architecture with a standing never-touch-budgets rule — the Deep Dive diagnoses; the account stays yours.
Dashboards summarize campaigns. The Deep Dive understands them.
1 ad account · daily diagnostics
3 ad accounts · full method library
10 ad accounts · client-ready reports
Some tools meter analysis with credits, so every deep question costs you. Sentrum is flat — open every campaign, every layer, every day, and your tool bill never moves with your ad spend.
See full pricingNo. Sentrum connects with read-only permissions — read-only by architecture, not read-only until a write feature ships. It never touches campaigns, budgets, bids, or creative. There is a standing never-touch-budgets rule in the product itself. You read the layers; you make the calls.
Any conversion goal. The funnel is built dynamically from your campaign’s own optimization event: a sales campaign gets impressions → clicks → landing-page views → add-to-cart → purchase; a lead-gen campaign gets a lead funnel with CPL as the verdict metric; video campaigns get the view funnel. Results always mean what your objective optimizes for — ROAS is never slapped onto a lead objective.
Every claim has to clear a threshold before it gets stated: roughly ten percent or more against the comparison period for spend, KPI, and efficiency moves, and a real share of spend or volume before anything is called a winner or a loser. A $19 CPA on three percent of spend gets labeled promising, not proven. If the data is too thin to support a verdict, the Deep Dive says so instead of inventing one.
Ad sets, creatives, demographics, placements, the optimization log, and the conversion funnel — each with the same three answers: what happened, quantified against the prior period; why, with the driver named; and what to do next, tied to that cause. The optimization log reconciles every budget change, new creative, and pause against the KPI line, so you can see which edit actually worked.
The Pulse is the morning verdict and the real-time flag — it tells you something moved and why. The Deep Dive is the room you walk into when a campaign needs the full read: every layer opened, mid-flight, with what happened, why, and what’s next at each one. The Pulse links straight into it.
The findings are written in client-ready language — quantified, sourced, no jargon detours — so the answer you read is the answer you give. For deck-grade deliverables, the Account Audit and QBR export as presentation-ready PPTX; the Deep Dive is built for the mid-flight answer, the same day the question lands.
Flat $19, $39, or $79 per month depending on how many ad accounts you run — with a 7-day trial. Every plan includes the full Deep Dive on every campaign, every day. No credit meters on analysis, no spend caps, no per-$100K surcharges.