The audit a senior buyer runs on day one. Yours runs in minutes.
Connect and Sentrum reads your whole Meta account the way a strategist scrubs an inherited one — structure and overlap, creative mix and fatigue cadence, whether spend follows your best demos, how much headroom your budget really has. Director-level answers, with the statistics shown.
From “what happened?” to “here’s the move” in three steps.
The same Meta login you’ve done a hundred times. Sentrum never touches budgets or bids and never changes anything without your explicit approval. Disconnect any time; access revokes instantly.
The M1–M10 method library works at account altitude, not campaign-of-the-week — structure and auction overlap, creative mix and decay cadence, demo-level efficiency, budget saturation — and separates real trends from noise. No vibes, no “the algorithm is learning.”
What the account is doing, why, what it’s costing or leaving on the table, and the specific moves to make — every finding citing its method and evidence. Then export it as a client-ready deck and lead the meeting.
Everything a senior buyer checks when they inherit an account.
Structure, creative, audiences, budget — the full day-one scrub, on demand. Each theme below is one slice of the same account-level read: quantified, sourced, and ranked by what it’s worth.
Campaign and ad-set concurrency mapped across the account: which audiences collide in the auction, where consolidation buys back CPM, and whether audience breadth is healthy or starving delivery.
Creative diversity scored the way Andromeda rewards it, fatigue trends per concept, weekly frequency, and the refresh cadence this account actually needs — versus the one it’s getting.
Top-performing demos at the account level — and whether budget, creative volume, and the creators in your ads actually align to the people who buy.
Saturation curves show where the next dollar buys less than the last, which winners are underscaled, and where spend is parked on poor performers out of habit.
The day-one scrub and the QBR.
Run the audit the day you inherit an account, and run it the week you face the business. Both export as a deck you can present without rewriting a word.
The first thing a senior buyer does with a new account is tear it down to see what they’re really working with. The Account Audit is that teardown — structure, creative, audiences, and budget — in minutes instead of a first week.
- Where are ad sets overlapping or competing — and what should be consolidated?
- Is there enough creative diversity for Andromeda to optimize against?
- Which creatives are fatiguing, and what refresh cadence does this account need?
- Do the creators and demos in our ads match the core purchaser demo?
- Are winners scaled enough — and how much spend is wasted on poor performers?
When leadership asks how Meta is performing as a whole, exports aren’t an answer. The QBR reads the quarter at account level — overall trends, creative strategy, budget, reach, themes by demo, objective mix, geo — and turns it into the narrative you present.
- How is Meta performing as a whole, and which way is it trending?
- Which creative concepts resonated, why — and how do we scale them?
- What’s the optimal budget level, with proof?
- How deep is our reach penetration into the audiences that matter?
- Are we reaching new users — and is the funnel actually moving?
Ten methods. One verdict.
Every theme runs off the same live account model, so the verdict is coherent — one strategy read, not ten disconnected alerts. Connect once; the audit keeps itself current.
The diagnostic gap, visualized.
Your stack can already chart what happened. The questions that reach a director are why, what it’s worth, and what now.
Score-based tools rank your account in percentiles against benchmarks. Useful context — but a rank is not a cause, scores need high data density to mean anything, and they inherit the platform’s attribution limits. The audit names causes, with the statistics shown.
Spend-tiered pricing is the category norm: caps at $500K–$1M managed and surcharges per extra $100K of spend. Sentrum is flat monthly pricing that never scales with your ad spend — so a good month never raises your tool bill.
Several AI ads tools now change budgets and bids autonomously. Sentrum never acts on its own — the only changes it can apply are ones you explicitly approve — a pause or resume, a schedule change, or a new ad created as a PAUSED draft, and budgets and bids are off-limits by a standing rule. Diagnosis is the product; control stays yours.
Every other tool reports the score. The audit reads the game.
Watch a full audit, start to verdict.
Flat pricing. No spend math.
2 ad accounts · daily diagnostics
5 ad accounts · Ask Soren follow-ups
15 ad accounts · client-ready reports
No spend caps. No per-$100K surcharges. Your tool bill is the one number in this job that should be boring — pricing never scales with your ad spend.
See full pricingQuestions you probably have.
Does the audit change anything in my account?
Not on its own. Sentrum connects with read and management permissions, and the only changes it can apply are ones you explicitly approve — a pause or resume, a schedule change, or a new ad created as a PAUSED draft. Budgets, bids, and targeting are off-limits — there is a standing never-touch-budgets rule in the product itself. You read the findings; you make the calls.
How long does the audit take?
About 60 seconds to connect via Meta OAuth — the same login flow you have done a hundred times. Sentrum starts analyzing your historical data immediately, and your first account-level verdict is typically ready within minutes.
How is this different from Ads Manager breakdowns?
Ads Manager shows you data; the audit answers account-level questions. How is Meta performing as a whole? Where are ad sets competing in the auction? Does spend follow your best-performing demos? How much headroom does the budget have before returns bend? Every answer is quantified, cites the method that produced it, and shows the evidence — at the altitude you present, not the altitude you scroll.
Can I present the output directly to a client or leadership?
Yes — that is the point. The Account Audit and the QBR both export as a client-ready deck (PPTX): findings, evidence, and recommended moves in presentation-ready wording, with every claim quantified and its method named. You can cut or reorder slides; you should not need to rewrite them.
Is this a weekly performance monitor?
No — the audit is the account-level strategy layer: trends, structure, creative mix, budget, audiences. Sentrum watches the weeklies too — the Daily Pulse tracks spend, efficiency, and creative decay between audits — but that is a separate surface. This one is for the bigger questions.
What are the M1–M10 methods?
A named library of ten statistical methods the audit runs across your account — covering decay-curve analysis, mix-shift decomposition, saturation curves, overlap detection, and more. Every finding cites the method that produced it and the evidence behind it, so you can inspect the reasoning instead of trusting a black box.
What spend level is the audit built for?
It works at any spend, and it is most valuable from about $10K/month — where performance shifts have real financial impact and manual diagnosis gets expensive. It is also deliberately priced for the accounts that spend-tiered tools treat as too small: flat pricing, no minimums.
Is my data safe?
Yes. Sentrum never changes anything without your explicit approval, your data is encrypted in transit and at rest, and it is never sold or shared. Disconnecting your account revokes access immediately.
What does it cost?
A flat monthly price per tier, depending on how many ad accounts you run — see the pricing page for current plans. Pricing never scales with your ad spend: no spend caps, no per-$100K surcharges.