Understanding your first diagnostic report
Once your Meta ad account is connected and synced, SENTRUM generates your first diagnostic report automatically. Here's what to expect.
Report overview
Your diagnostic report includes:
•KPI Summary Cards — Top-level metrics (Spend, CPA, ROAS, CPM) with period-over-period changes
•Live Flags — Automated alerts highlighting what needs attention
•Performance Trends — Visual charts showing metric movement over time
•Why Behind Changes — AI-generated explanations for significant metric shifts
Reading the KPI cards
Each KPI card shows:
•The current value for the selected period
•The percentage change vs. the prior period
•Color coding: green = improving, orange = declining (relative to your objective)
Understanding Live Flags
Flags are prioritized by impact:
•🔴 Critical — Immediate attention needed (e.g., CPA spiked 30%+)
•🟡 Warning — Trending in wrong direction (e.g., frequency climbing)
•🟢 Positive — Things going well (e.g., ROAS improved)
•🔵 Info — Context worth noting (e.g., budget change detected)
The "Why" section
This is what makes SENTRUM different. Instead of just showing *what* changed, we explain *why* it changed — correlating budget shifts, creative fatigue, audience saturation, and more.
Next steps
•Set up your preferred reporting cadence (daily, weekly, monthly)
•Customize which metrics matter most to your workflow
•Set up your dashboard for ongoing monitoring