Setting up your dashboard
Your SENTRUM dashboard is designed to surface the metrics and insights that matter most to your workflow.
Choosing your primary KPIs
During setup, select the KPIs most relevant to your campaigns:
•E-commerce: ROAS, CPA, Revenue, AOV
•Lead Gen: CPL, CVR, Lead Volume, Cost per Qualified Lead
•Awareness: CPM, Reach, Frequency, VTR
You can change these anytime from Settings → Dashboard Preferences.
Setting your reporting period
Choose your default comparison period:
•7-day — Best for active optimization
•14-day — Balanced view of trends
•30-day — Monthly reporting cadence
Configuring alerts
Set up threshold-based alerts to get notified when:
•CPA exceeds a specific amount
•ROAS drops below your target
•Frequency crosses your fatigue threshold
•Budget pacing is significantly off
Multi-account view (Agency plan)
If you manage multiple ad accounts, the dashboard supports a portfolio view showing cross-account performance at a glance.
Tips for getting the most out of your dashboard
1. Check daily flags first — They surface the most impactful changes
2. Use the "Why" explanations to understand context before making changes
3. Review the optimization timeline weekly to track the impact of your decisions
4. Export reports for client presentations or team reviews