Creative inspiration and performance diagnosis are different jobs. Know which one you need.
Foreplay and Sentrum solve fundamentally different problems in the advertising workflow. Foreplay is the industry's go-to creative swipe file: save ads you like from TikTok, Meta, and LinkedIn with a Chrome extension, organize them into boards, build creative briefs, and collaborate with your team on storyboards. It's excellent at answering 'what should we make next?' But Foreplay has zero connection to your ad account. It can't tell you why last week's CPA doubled, whether your top creative is fatiguing, or which campaign needs budget reallocation. That's Sentrum's job. Built by a media buyer with 8 years of experience, Sentrum is the diagnostic engine for Meta advertisers. It connects to your ad account and performs multi-pass analysis to surface exactly why performance changed — CPM pressure, CTR decay, CVR shifts, frequency saturation, budget pacing issues — with AI-generated insights tied to specific root causes. Foreplay is where you get inspired. Sentrum is where you get answers.
Creative strategy platform for performance marketers. Features include a multi-platform ad swipe file (save ads from TikTok, Meta, LinkedIn via Chrome extension), creative briefs and storyboard tools, competitor ad tracking, and team collaboration on creative workflow. Pricing from $49–99/mo depending on team size and features.
Creative strategists and teams who need ad inspiration, competitor tracking, and a structured creative workflow from brief to storyboard
Foreplay has no connection to your ad account. It can show you what competitors are running, but it can't see your CPMs, your CTR trends, your conversion rates, or your budget pacing. Sentrum connects directly to your Meta account and diagnoses your live campaign performance — not someone else's ads.
Foreplay can't answer the most important daily question for a media buyer: "Why did my performance change?" Sentrum performs root cause decomposition on every metric shift. Was CPA up because of CPM pressure? CTR decline? CVR drop? Mix shift between ad sets? You get the diagnosis with evidence, not guesswork.
Foreplay's value is visual inspiration — see what's working for others. Sentrum's AI generates diagnostic insights specific to your account: "Campaign X CPA increased 23% driven primarily by CPM inflation (+18%) in ad set Y. Frequency hit 3.2 — creative refresh recommended for these 3 ads." Specific. Quantified. Actionable.
Budget pacing analysis. Optimization timeline tracking. Driver breakdowns across CPM, CTR, and CVR. Mix shift detection when spend reallocates between ad sets. Creative fatigue signals before they tank performance. Foreplay doesn't touch any of this — because it's not built to.
Foreplay is a pre-launch tool. You use it to plan what to create. But once ads are live, you need a different kind of intelligence — the kind that tells you what's working, what's breaking, and what to do about it. Sentrum fills the gap that Foreplay was never designed to address.
Your biggest challenge is creative ideation. You need a swipe file to save and organize ad inspiration, a Chrome extension to capture ads on the fly, and tools to turn ideas into creative briefs and storyboards. You're in the planning phase and need to figure out what to make next.
Your ads are live and you need to know why performance changed. You want root cause diagnosis — CPM pressure, creative fatigue, audience saturation, budget pacing issues — with specific, evidence-based recommendations. You need a diagnostic engine that connects to your account and tells you what's working, what's breaking, and what to do about it.