Ask anything about your Meta account and the conversation ends in an artifact: a diagnosis with the evidence cited, an action you approve, a report it builds, a run you schedule. Built for media buyers and the agencies behind them.
ONE REAL INSIGHT BEFORE YOU PAY · 30-DAY GUARANTEEROAS fell off a cliff this week but CTR looks fine. What’s going on?
It’s the auction, not the creative. Reels took over the placement mix: CPM +28% while CTR held flat.
ROAS 3.2× → 2.1× (−34%) over 7 days. Spend flat. CPM $13.90 → $17.80 (+28%). CTR steady at 1.2%.
Auction pressure from a placement mix shift: Reels went from 18% to 41% of spend. CTR held, so it isn’t the creative.
Every result costs ~28% more media while this runs, about $570/week at current pacing.
Pin placements to Feed + Stories for 48h: pause the Advantage+ placements ad set. Watch: CPM back under $15.
Build the wrap for a flight — client-ready, exportable
Each one is a way you already work: ask about one campaign or one week, run a pre-built job like an account review, put that job on a weekly schedule, approve what it recommends.
Scope any campaign, ad set, or window and ask. Answers end in artifacts: a diagnosis with evidence, not a paragraph.
Pre-built asks for the recurring jobs: account review, deep dive, wrap deck, cadence report. Heavy ones run durably and return a deliverable.
Recurring asks (the account review and the weekly cadence report) can be put on a schedule and build themselves.
Pause / resume style status changes only, each gated on your explicit approval, recorded and reversible.
Sentrum connects via Meta OAuth and never changes anything by itself. It reads your performance data to diagnose. That’s it, until you say otherwise.
The only changes it can ever apply are ones you explicitly approve: pause or resume, a schedule change, or a new ad created as a PAUSED draft. Budgets, bids, and targeting are off-limits.
Every action is tracked, reversible, and attributable: an audit trail you can hand a client. No black box, and you can revoke access anytime.
Sentrum ships a first-class MCP server: diagnose campaigns and ask follow-ups from the AI assistant you already use, no new dashboard to log into.
Soren is Sentrum’s diagnostic analyst, the voice behind every insight. Ask a plain-English question about your account and Soren answers from your real performance history: your baselines, your optimization log, your past winners. Every claim cites the data behind it; when the data is thin, Soren says so instead of guessing.
Not on its own. Sentrum connects with read and management permissions, and the only changes Soren can apply are ones you explicitly approve: a pause or resume, a schedule change, or a new ad created as a PAUSED draft. Budgets, bids, and targeting are off-limits; there is a standing never-touch-budgets rule in the product itself. Every action is logged and reversible, and you can revoke access anytime.
Anything about your Meta account, four ways: scope a campaign, ad set, or window and ask a question; pick a pre-built run from the prompt library (account review, deep dive, wrap deck, cadence report); put a recurring run on a schedule so it builds itself; or approve an action Soren proposes. Answers end in artifacts (a diagnosis with evidence, a deck, a scheduled report), not a paragraph.
No. A chat that only describes your account is a reporting tool with a text box. Soren operates on it: the conversation ends in a diagnosis with the driver named and the evidence cited, an action gated on your approval, or a client-ready deliverable. When the data is thin, it says so instead of guessing.
About two minutes, with the same Meta OAuth login you have done a hundred times. Sentrum starts pulling in your historical data right away, and the daily sweep takes it from there. No implementation cycle, no consulting hours.
Yes. Sentrum ships a first-class MCP server with diagnostic tools from getCampaignDiagnostics to planMedia. Diagnose campaigns and ask follow-ups from Claude Code, Claude Desktop, Cursor, or any MCP-compatible client, without opening a new dashboard.
Connect your ad account in about two minutes. Soren starts on your real history the same day, and never changes a thing without your yes.