SentrumAd Performance Intelligence

Your ads analyst that never sleeps.

AI that watches every campaign, flags problems before they cost you, and generates client-ready reports automatically. Performance intelligence, not just reporting.

The problem

Spending hours in Ads Manager pulling data into spreadsheets for client reports.
Client asks "what changed?" — you spend an hour digging through Ads Manager.
No idea which of your optimizations actually moved the needle.
Creative fatigue sneaks up — by the time you notice, budget is already wasted.
Reporting takes longer than optimizing.
You can explain THAT performance changed, but not WHY.

The solution

AI watches every campaign and flags performance shifts in real time.
Automatic "Needs Attention" and "Scaling Opportunity" alerts with specific next steps.
Client-ready reports generated in seconds, delivered on your schedule.
Creative fatigue and audience saturation detection before they cost you.
Natural language Q&A — ask anything about your campaigns and get grounded answers.
Tells you WHY and WHAT TO DO NEXT — not just what happened.

From data to decisions in seconds, not hours

Everything Ads Manager shows you — plus everything it doesn't. Here's what's inside.

Daily Pulse Dashboard

  • Real-time campaign health monitoring with automatic status flags.
  • Funnel balance scoring (TOF/MOF/BOF) with spend allocation and results per stage.
  • Efficiency trend tracking with anomaly detection — CPM, CPC, and CPR over time.
  • Automatic "Needs Attention" and "Scaling Opportunity" flags with actionable next steps.
See it in action
Greenfield Coffee Co.
Daily Pulse
Funnel Health
TOF 65%
$5,478 · 198 results
MOF 20%
$1,685 · 52 results
BOF 15%
$1,264 · 34 results
Spend Efficiency TrendsCPM trending up >15%
CPM
CPC
CPR
Campaign Health
12
48 ad sets, 156 ads
3
ad sets <50 conv/7d
18d
avg since refresh
87%
budget utilization
Needs AttentionACTIVE
Subscription Box - Retargeting
Spend
$980
Results
28
Cost/Result
$35.00
VS KPI AVG
+42%
CPR 42% above account avg — $18.50 vs $13.02 avg for Purchases. → Identify least efficient ad sets and pause or restructure.
Performing Well
TOF - Broad Prospecting
Scaling opportunity — stable performance. Consistent $12.40 CPR over 14 days. → Test 15-20% budget increase over 3 days.

Campaign Deep Dive

  • Period-over-period performance comparison with KPI scorecards.
  • Optimization log overlay — see what changed and when performance shifted.
  • Demographic breakdown with efficiency scoring by age and gender.
  • Ad set delivery comparison against campaign averages.
  • AI connects creative changes to performance shifts.
See it in action
Greenfield - TOF - Broad ProspectingACTIVE
Jan 15 - Feb 12, 2026Had DeliveryLast 14 days
3 of 4 ad sets are in learning phase — consider consolidating
Frequency is 3.2x — audience may be approaching saturation
Total Spend
$24.3K
-5.3% vs prev
Purchases
812
+12% vs prev
CPA
$29.93
-8% vs prev
CPM
$18.42
+1.7% vs prev
Impressions
1.3M
-10.4% vs prev
Frequency
3.21
-3.8% vs prev
Performance Over Time
SpendReachCPRCPMCTRImpressions
Spend
Purchases
CPA
Optimization Log
2026-02-08
New creative launched — "Cold Brew Morning Routine" by Sarah M.
2026-02-05
Budget increased: $400 → $500/day
2026-02-01
Ad set paused — "Interest: Latte Art" low conversion rate
Age Breakdown
AgeSpendReachCPR
18-24
$2,180
142K$34.50
25-34
$8,940
386K$24.12
35-44
$6,720
298K$28.40
45-54
$3,890
178K$31.20
55-64
$1,820
84K$38.70
65+
$750
32K$42.90
Female75%
Spend: $18.2K · CPR: $26.40
Male25%
Spend: $6.1K · CPR: $34.80

Account Summary

  • All campaigns with spend, results, CPA, and ROAS in one sortable table.
  • Multiple result types — Purchases, Impressions, ThruPlays, Link Clicks.
  • Period-over-period comparison with color-coded changes.
  • Click any campaign to drill down into ad sets and individual ads.
See it in action
Account Summary
7d14d30dCustom
CampaignStatusSpendResultsTypeCPAROASSpend ΔCPA Δ
Greenfield - TOF - Broad ProspectingActive$3,241112Purchases$28.943.4x+8.2%-5.1%
Summer Cold Brew LaunchActive$2,18084Purchases$25.953.8x+22.4%-12.3%
Brand Awareness - Coffee CultureActive$1,5604.2MImpressions$0.37 CPM-3.1%+4.2%
Subscription Box - RetargetingLearning$98028Purchases$35.002.6x+1.5%+8.7%
Farm Tour Video ViewsPaused$46652KThruPlays$0.009-45.0%+32.1%
Total$8,427284Mixed$29.673.2x+12.0%-8.0%

Cadence Reports

  • Automated performance reports on your schedule — weekly, biweekly, or monthly.
  • Campaign metrics with period-over-period comparison.
  • Creative breakdown, demographics, and placement analysis.
  • Export to branded presentation deck.
  • Bulk AI insight generation for all active campaigns.
  • Email delivery to your team or clients.
See it in action
Saved Reports
ReportRangeCampaignsStatusLast Generated
Weekly PerformanceFeb 3-9, 2026All (5)GeneratedFeb 10, 9:00am
Monthly SummaryJan 2026All (5)GeneratedFeb 1, 9:00am
TOF Deep DiveFeb 3-9, 2026Broad ProspectingScheduledPending
Greenfield Coffee Co.
Weekly Performance Report — Feb 3-9, 2026
Auto-generated every Monday at 9am · Delivered via email
Spend
$8,427
+12% vs prev
Purchases
284
+14% vs prev
CPA
$29.67
-8% vs prev
ROAS
3.2x
+6% vs prev
CampaignSpendResultsCPAROAS
TOF - Broad Prospecting$3,241112$28.943.4x
Summer Cold Brew Launch$2,18084$25.953.8x
MOF - Retargeting$1,56052$30.003.1x
BOF - Purchase Converters$98028$35.002.6x

Campaign Wrap Reports

  • End-of-flight campaign narrative with executive summary.
  • Creative performance highlights with AI analysis.
  • Key learnings and recommendations for future campaigns.
  • Shareable with clients and stakeholders.
See it in action
Greenfield Coffee Co.
Campaign Wrap: Summer Cold Brew Launch
Flight: Jun 1 - Aug 31, 2025 · 92 days
Executive Summary

The Summer Cold Brew Launch drove 2,847 purchases at $22.14 CPA over 92 days, exceeding the $28 CPA target by 21%. Total spend of $63,042 delivered 4.1x ROAS. Peak performance occurred in July when UGC creatives were introduced, reducing CPA by 31% compared to the launch phase.

Purchases
2,847
CPA
$22.14
Total Spend
$63,042
ROAS
4.1x
Creative Highlights
Iced Pour Over UGCBest Performer
4.8x ROAS · 2.41% CTR
Cold Brew Lifestyle
4.2x ROAS · 2.18% CTR
Farm Story Carousel
3.6x ROAS · 1.94% CTR
Key Learnings
-UGC outperformed studio content by 38% on CPA
-25-34 age group drove 52% of purchases at lowest CPA
-Instagram Reels placement delivered 2x efficiency vs Feed

Ask AI

  • Natural language questions about your campaigns.
  • AI references actual performance data, creative analysis, and optimization history.
  • Get specific actionable recommendations.
  • Ask about any metric, time period, or comparison.
See it in action
Ask AI
Greenfield Coffee Co.
Ask anything about your campaigns...
Which ad set has the highest CPA this week and why?

The ‘Interest: Specialty Coffee’ ad set has the highest CPA at $42.18, which is 42% above the campaign average of $29.67. This appears driven by:

  1. (1)Frequency reaching 4.1x suggesting audience saturation
  2. (2)CTR declining 18% over the past 5 days
  3. (3)The ad set is still in learning phase with only 23 conversions
Recommendation: Consider pausing this ad set and reallocating budget to ‘Broad Prospecting’ which is delivering $24.12 CPA with room to scale.
Top performing creative?Why did CPA increase?Compare ad setsPlacement breakdown

Budget Pacing

  • See which campaigns are on track, underpacing, or overspending with color-coded progress bars.
  • Daily budget vs. actual spend with CBO/ABO indicators and delivery status tracking.
  • Catch underpacing early so you don't leave budget on the table.
  • Campaign-level pacing percentages with remaining budget and days-left projections.
See it in action
Budget PacingDay 11 of 14 · Feb 2026
CampaignDaily BudgetSpentRemainingDays LeftPacingDeliveryStatus
Broad ProspectingCBO
$500/day$3,241$1,2593
86%
ActiveOn Track
RetargetingABO
$300/day$1,560$5403
87%
ActiveOn Track
Cold Brew LaunchCBO
$400/day$980$2,2203
42%
ActiveUnderpacing
Subscription BoxABO
$200/day$646$1543
108%
LearningOverpacing

Built for media buyers. Not another reporting tool.

Sentrum doesn't just show you what happened — it tells you why and what to do next. Diagnostic over reporting.

$50M+
in Meta ad spend analyzed
120+
diagnostic signals monitored
<5 min
to first insights after connecting
Read-only Meta OAuth — we never touch your campaigns
No posting, no campaign modifications, ever
Auto-syncs every 3 hours — always current data
Built by a media buyer with 6+ years on Fortune 500 accounts

Meta added AI to Ads Manager. Here's why that's not enough.

Meta recently embedded Manus AI into Ads Manager. It's a start — but it's built by Meta, for Meta. Sentrum is built for you.

M

Meta's Built-in AI

Meta only — forever locked to one platform
Summarizes what happened
Can't analyze your actual ad creatives
Built by Meta, for Meta's interests
Stateless — no historical context
Basic Ads Manager exports
Single-account view only

Sentrum

Multi-platform — Meta today, TikTok coming soon
Diagnoses WHY + what to do next
Gemini-powered creative intelligence with fatigue detection
Independent — optimizes for YOUR performance
Learns your account patterns over time
Client-ready PDF reports with AI narratives
Multi-account dashboards & white-label reports

First insights in under 5 minutes

1

Create a free workspace

Sign up in 30 seconds. No credit card required.

2

Connect via read-only Meta OAuth

One-click authorization. We can see your data but never modify your campaigns.

3

Get your first insights

Sentrum syncs your data and delivers AI-powered diagnostics, creative analysis, and client-ready reports within minutes.

Simple, transparent pricing

Start free. Upgrade when you're ready.

Stop reporting. Start optimizing.

Connect your Meta account and get insights in under 5 minutes. Know what changed, know why, know what to do next.

Not ready to connect your Meta account?

Join the waitlist for early access and product updates.

No spam. Unsubscribe anytime.