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| Campaign | Status | Spend | Results | Type | CPA | ROAS | Spend Δ | CPA Δ |
|---|---|---|---|---|---|---|---|---|
| Greenfield - TOF - Broad Prospecting | Active | $3,241 | 112 | Purchases | $28.94 | 3.4x | +8.2% | -5.1% |
| Summer Cold Brew Launch | Active | $2,180 | 84 | Purchases | $25.95 | 3.8x | +22.4% | -12.3% |
| Brand Awareness - Coffee Culture | Active | $1,560 | 4.2M | Impressions | $0.37 CPM | — | -3.1% | +4.2% |
| Subscription Box - Retargeting | Learning | $980 | 28 | Purchases | $35.00 | 2.6x | +1.5% | +8.7% |
| Farm Tour Video Views | Paused | $466 | 52K | ThruPlays | $0.009 | — | -45.0% | +32.1% |
| Total | $8,427 | 284 | Mixed | $29.67 | 3.2x | +12.0% | -8.0% |
| Report | Range | Campaigns | Status | Last Generated |
|---|---|---|---|---|
| Weekly Performance | Feb 3-9, 2026 | All (5) | Generated | Feb 10, 9:00am |
| Monthly Summary | Jan 2026 | All (5) | Generated | Feb 1, 9:00am |
| TOF Deep Dive | Feb 3-9, 2026 | Broad Prospecting | Scheduled | Pending |
| Campaign | Spend | Results | CPA | ROAS |
|---|---|---|---|---|
| TOF - Broad Prospecting | $3,241 | 112 | $28.94 | 3.4x |
| Summer Cold Brew Launch | $2,180 | 84 | $25.95 | 3.8x |
| MOF - Retargeting | $1,560 | 52 | $30.00 | 3.1x |
| BOF - Purchase Converters | $980 | 28 | $35.00 | 2.6x |
The Summer Cold Brew Launch drove 2,847 purchases at $22.14 CPA over 92 days, exceeding the $28 CPA target by 21%. Total spend of $63,042 delivered 4.1x ROAS. Peak performance occurred in July when UGC creatives were introduced, reducing CPA by 31% compared to the launch phase.
The ‘Interest: Specialty Coffee’ ad set has the highest CPA at $42.18, which is 42% above the campaign average of $29.67. This appears driven by:
| Campaign | Daily Budget | Spent | Remaining | Days Left | Pacing | Delivery | Status |
|---|---|---|---|---|---|---|---|
Broad ProspectingCBO | $500/day | $3,241 | $1,259 | 3 | 86% | Active | On Track |
RetargetingABO | $300/day | $1,560 | $540 | 3 | 87% | Active | On Track |
Cold Brew LaunchCBO | $400/day | $980 | $2,220 | 3 | 42% | Active | Underpacing |
Subscription BoxABO | $200/day | $646 | $154 | 3 | 108% | Learning | Overpacing |
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