DEMO
Sign Up FreeYou're viewing sample data from Greenfield Coffee Co. — Sign up to connect your own Meta account
ATTRIBUTION
Attribution beyond last-click.
Compare attribution models and see the true contribution of every channel.
You're viewing sample data from Greenfield Coffee Co. — Sign up to connect your own Meta account
Compare attribution models and see the true contribution of every channel.
Get a Soren read on where last-click overcounts, which retargeting earns spurious credit, and where high-spend campaigns hit diminishing returns.
Meta's default reporting often overcounts conversions — especially for retargeting campaigns. This section helps you understand your real ad performance by checking for inflated ROAS, view-through attribution overcounting, and diminishing returns on spend.