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ATTRIBUTION

Attribution beyond last-click.

Compare attribution models and see the true contribution of every channel.

Soren · attribution diagnosis

Get a Soren read on where last-click overcounts, which retargeting earns spurious credit, and where high-spend campaigns hit diminishing returns.

Are Your Ads Really Working?

Meta's default reporting often overcounts conversions — especially for retargeting campaigns. This section helps you understand your real ad performance by checking for inflated ROAS, view-through attribution overcounting, and diminishing returns on spend.

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